Category Intelligence
from real store shelves
Know exactly what's happening on shelf. Observa sends human observers to audit placement, verify availability, and photograph displays at the stores that matter to you. Plans from $250/mo.
How Observa Works
Human observers collect real-world data. Your AI puts it to work.
Category Intelligence
Subscribe to ongoing competitive intelligence reports for your CPG category. Track market share, pricing trends, and shelf placement across your competitive set.
Real-World Observations
Our network of human observers audits store shelves and product displays across the country. You get GPS-verified, timestamped evidence of what is actually happening in the field.
Built-In AI Connection
Connect your AI assistant directly to Observa via MCP. Order observations, check results, and get competitive intelligence — all through natural conversation with your AI.
Traditional syndicated data runs $100K–$500K+/year per category. We start at $0.
Plans for every stage
From free category highlights to full enterprise analytics. Five tiers, transparent pricing, no hidden fees.
Free
$0
Category highlights
Growth
$5,000
3 brand deep dives
Enterprise
$10,000
Full category access
Connect Your AI with MCP
Think of MCP as giving your AI a phone it can use to call Observa. Instead of placing orders manually, your AI assistant handles everything through a secure, direct connection — order observations, check results, and pull Category Intelligence data through natural language conversation.
You ask your AI
Tell Claude or another AI assistant what you need — shelf placement at Target, product availability at Walmart, etc.
AI calls Observa
Your AI uses the MCP connection to place the order with Observa automatically — no manual forms or dashboards needed.
Observers deploy
A real human visits the store, takes photos, and records the data you requested within 1 to 14 business days.
Results delivered
Your AI retrieves the photos and data directly and presents the findings in conversation — or you view them in your dashboard.
Observation Pricing
Order individual observations pay-as-you-go through the dashboard or via your AI. No subscription required. Each observation includes a completion guarantee.
Product Shelf Audit
An Observa field agent visits the specified retail store, locates the product on shelf, and records its availability, count, price, and promotional status.
- Shelf photo showing the product aisle
- Product presence confirmed (yes/no)
- Unit count on shelf
- Current shelf price
- Sale/promotional status
1–14 business days · Automatic refund if not completed by deadline
Product Merchandising Visit
An Observa field agent visits the specified retail store, locates your product on shelf, and photographs its current state. If the product is out of stock, the agent retrieves inventory from the back room, restocks the shelf, and provides before/after photo proof.
- Shelf photo showing product placement (or empty shelf)
- In-stock / out-of-stock confirmation
- Back room restock performed (yes/no)
- After-restock shelf photo (if restocked)
- Back room out-of-stock photo (if unavailable)
- GPS-verified location stamp
1–14 business days · Automatic refund if not completed by deadline
In-Store Display Audit
An Observa field agent visits the specified retail store, locates the designated in-store display (endcap, shipper, cooler door, etc.), and photographs it from multiple angles to verify setup and compliance.
- Photos of the display from 2+ angles
- Compliance checklist (present, setup, stocked, signage)
- GPS-verified location stamp
1–14 business days · Automatic refund if not completed by deadline
Billboard Observation
An Observa field agent visits the specified location, photographs the billboard, and confirms whether your brand advertisement is currently displayed.
- High-resolution photo of the billboard
- Brand ad presence confirmed (yes/no)
- GPS-verified location stamp
1–14 business days · Automatic refund if not completed by deadline
Get Connected in Minutes
From sign-up to your first AI-powered observation in four simple steps.
Create an account
Sign up with Google or GitHub in seconds.
Add a payment method
Securely save a card via Stripe. Only charged when you order.
Generate an API key
Create a secret key in your dashboard to authenticate your AI.
Connect your AI
Paste a short JSON config into Claude Desktop and start ordering.
Example MCP Configuration
{
"mcpServers": {
"observa": {
"url": "https://gpu-worker.tailc90307.ts.net/api/mcp/mcp",
"headers": {
"Authorization": "Bearer obs_your_api_key"
}
}
}
}See what's happening on your shelves
Create your account and order your first observation today. The free tier requires no credit card.
Try for Free